Electric Fan Seasonal Promotion and Sell-Through Plan

Choose the Commercial Objective

Do not start with “discount fans.” Define whether the campaign should activate new dealers, launch a model, accelerate pre-peak stock, defend a strategic account, clear a controlled version, increase repeat purchase or collect market evidence. One promotion can support several outcomes, but one should be the primary decision.

Write the objective with a quantity, audience, period and measurement. “Place 600 core-model units through 20 active dealers during the four-week pre-peak window, with weekly sell-through and cash reporting” is more useful than “increase sales.”

Reject objectives that transfer stock without a market route. Shipping more cartons into a distributor warehouse can raise invoiced volume while increasing cash exposure and aging.

Use a Controlled SKU and Quantity

Select the exact model, color, voltage, frequency, plug, accessories, packaging revision and batch. Promotion stock must remain traceable to the same commercial and quality definition used in the normal range.

Choose quantity from dealer capacity, available selling weeks, stock already in the route and realistic replenishment. Separate campaign stock from normal dealer orders so movement and funding are measurable.

Do not fragment the campaign across too many variants. A focused hero SKU is easier to explain, display, replenish and measure. Step-up models can be included only when the price ladder and dealer script make their role clear.

Set Timing Before Peak Demand Ends

Work backward from the local selling period through dealer receipt, importer release, destination receiving, customs, transit, loading, inspection, production and approvals. Keep warehouse-ready date separate from campaign start and consumer peak.

A late campaign can force deeper discounting and leave carryover stock. An early campaign can commit cash and warehouse space before demand appears. Use current route assumptions and include a cancellation or revision point if key timing moves.

Weather or seasonal events can influence fan demand, but they are not guarantees. Treat current forecasts as planning inputs and preserve a base stock strategy that does not depend on one forecast being perfect.

Protect the Normal Price Ladder

Define the normal channel price, campaign support, eligible quantity, period and customer group. Keep temporary support separate from the regular wholesale baseline. If a campaign price continues indefinitely, rebuild the channel ladder instead of calling it a promotion.

Clarify who funds the action and when support is earned. Options can include a temporary invoice discount, post-campaign rebate, bundle, display support or dealer incentive, subject to the parties’ commercial and legal review. Avoid an open discount without quantity or evidence conditions.

Protect existing dealers from unexpected undercutting. Communicate territory, channel and campaign boundaries where appropriate, and monitor stock moving into unauthorized routes.

Connect Promotion to Saleable Landed Cost

Begin with current saleable landed cost by SKU. Add campaign-specific material, display, content, delivery, commission, rebate, return, warranty and finance items. Do not fund a promotion from a margin percentage calculated before destination or service cost.

Create conservative, base and stronger scenarios for volume, discount, dealer participation, claims and collection. Show the cash requirement and remaining stock in each case. A promotion that looks profitable only in the strongest scenario is not a controlled plan.

Keep tax, customs, resale-pricing and competition requirements under qualified local review. The supplier can clarify factory scope but does not set or guarantee local resale prices.

Prepare Dealer Execution Before Stock Release

Give dealers the exact model identity, key approved features, packaging image, assembly or operation material, warranty route, campaign dates, stock quantity and reporting requirement. Do not use claims that exceed the released product or available evidence.

Confirm display, sales staff, local delivery and customer-service readiness. A dealer with stock but no product explanation, display position or follow-up owner may not convert the campaign.

Use real factory, packing and shipment evidence to reduce buyer doubt. Evidence should remain specific: a factory video proves the filmed activity; it does not automatically certify every model or shipment.

Measure Sell-Through, Not Only Sell-In

Sell-in records units delivered to the channel. Sell-through records units sold onward. Track opening dealer stock, campaign receipts, units sold, returns, closing stock and cash collected. Use the same SKU and period definitions across dealer reports.

Also measure active dealers, stock cover, average selling realization, discount, claims and overdue receivables. A campaign can move units while weakening cash if dealers receive long credit or deductions are uncontrolled.

Review weekly during a short seasonal campaign. Compare actual movement with the scenario, then adjust allocation or communication before the selling window closes.

Segment the Campaign by Channel and Region

A national promotion should not assume that every region, dealer or channel has the same weather pattern, stock position, collection speed or selling window. Divide the campaign into controlled cells such as region, channel, dealer tier and SKU. Give each cell a starting inventory, allocated quantity, campaign period, reporting owner and stop-or-release rule. Release or transfer stock only toward cells with documented movement and collection evidence, without allowing one weak area to consume the full promotional budget.

Modern trade, appliance dealers, regional wholesalers and online bulk sellers may require different execution. A supermarket may need barcode, shelf presentation and fixed campaign dates. A distributor may need dealer allocation and collection discipline. A wholesale market may respond more quickly but provide less reliable sell-through evidence. Keep the commercial objective consistent while adapting execution requirements to the actual route to market. Do not use one unsupported sales claim to justify every channel.

Run a Fixed Promotion Reporting Rhythm

Agree the reporting rhythm before stock reaches the channel. During a short peak-season campaign, a weekly report may be too slow; during a longer program, daily reporting may create noise. The report should use the same SKU codes and unit definitions throughout. At minimum, capture opening stock, receipts, units sold to the next channel, verified end-customer sell-through where available, returns, damaged units, closing stock, receivables, collections and approved support accrued.

Every number needs a cut-off date and an owner. A dashboard without source records cannot support a replenishment or rebate decision. When information is incomplete, mark it as unverified instead of estimating it as fact. A short exception note should state what changed, the commercial impact, the action owner and the next decision date. This produces a usable history for the next order rather than an optimistic campaign summary.

Control Dealer Credit and Rebate Release

Promotion support should not hide collection risk. Record customer limit, payment term, due date, overdue balance and campaign exposure. Separate promised rebates from earned and approved rebates.

Where support depends on sell-through or display evidence, define the acceptable record before the campaign. Approve credits using the agreed process rather than informal messages that cannot be reconciled later.

Pause or revise additional allocation when stock, receivables or reporting exceed agreed limits. Revenue without collected cash cannot fund the next import cycle.

Manage Remaining Stock Before the Campaign Ends

Set review points before the final week. Identify remaining importer stock, dealer stock, stock in transit, pending claims and open receivables. Decide whether to rebalance between regions, extend only selected channels, bundle, return to normal pricing or stop further release.

Do not wait until the season ends to discover unsold inventory. Assign an owner and trigger for every action. Preserve model and batch identity when stock moves between dealers or regions.

If a version is being discontinued, keep service and spare-part obligations visible. Clearance does not remove the need for warranty evidence or claim handling.

Close the Campaign into Repeat-Order Evidence

At closure, compare planned and actual stock, sell-through, realized selling price, support cost, claims, receivables, collected cash and remaining season. Separate campaign lift from demand that would have happened without support.

Use the result to update the next model mix, quantity, dealer allocation, packaging, content, timing and reorder gate. A successful promotion creates better purchasing evidence, not only a temporary sales story.

Preserve the campaign revision, data sources and decision. This allows the importer and factory to discuss repeat orders using actual market information while keeping confidential local economics under buyer control.

Commercial Boundary

Yaoyuan Electric can discuss fan specification, order structure, OEM packing and private factory quotation. The buyer controls local promotion, resale pricing, credit, dealer execution, demand, sell-through, collection and profit. These outcomes cannot be guaranteed by the factory.

Prepare a Fan Promotion Brief

Send the country, campaign objective, selected models, quantity by SKU, sales channels, campaign dates, packing and destination port. We can normalize the product and factory scope before your team approves local promotion economics. Wholesale only; MOQ starts from 1000 PCS and depends on model and configuration. Retail and one-piece orders are not accepted.