Direct Answer
A fan promotion should move a defined SKU through a defined channel during a defined period without destroying the normal price structure. Importers need opening stock, dealer allocation, promotional quantity, minimum contribution, replenishment rule and post-campaign review before launch.
Choose the Commercial Objective
Decide whether the campaign introduces a new model, accelerates early-season placement, protects a key account, clears weak stock or supports a dealer event.
One promotion should not attempt all objectives. The correct SKU and price action depend on the stated purpose.
Use a Controlled SKU and Quantity
Assign the campaign to specific model codes, dealer groups and carton quantities. Keep normal and promotional stock identifiable.
A broad discount across every fan can damage the hero model and leave no clean data about what caused the sales response.
Set Timing Before Peak Demand Ends
Launch early enough for dealers to receive, display and replenish stock while heat-driven demand remains. Use the warehouse-ready and regional allocation plan.
A late campaign may only exchange margin for sales that would have occurred naturally or push stock into the next season.
Protect the Price Ladder
Define importer floor, distributor terms, dealer offer and recommended promotional position. Ensure each participating channel understands the period and eligible quantity.
Do not publish a factory price as the promotion. Local landed cost and channel responsibilities determine the workable offer.
Support Dealers with Evidence
Provide accurate model information, assembly guidance, approved product images and clear customer-facing features. Dealer teams should know the difference between the hero and step-up model.
Marketing claims must match the approved product configuration. A short-term sales gain is not worth repeated after-sales disputes.
Measure Sell-Through and Remaining Stock
Track dispatched cartons, dealer stock, weekly sell-through, returns and collection. Compare promoted regions with normal regions where possible.
After the campaign, decide whether to reorder, restore normal price, reallocate stock or stop the weak SKU. Do not continue a promotion merely because it was planned.
Commercial Review Checklist
- One campaign objective
- Eligible SKU and quantity
- Dealer and region list
- Start and end date
- Minimum contribution
- Stock and replenishment rule
- Approved product claims
- Post-campaign sell-through review
Private Wholesale Quotation
Yaoyuan Electric supplies electric fans for importers, distributors, appliance dealers, supermarkets and OEM brand customers. MOQ starts from 1000 PCS and must be reviewed by model and configuration. Wholesale only; retail and one-piece orders are not accepted.
Send the country, model direction, SKU quantity, target selling month, packing, trade term and destination port. Factory quotations and logistics estimates have validity periods and should be reviewed for the actual order.